What we actually engineered.
A three-dollar NFC sticker goes dead on metal. TapCraft is the version where every layer was a decision — the physical unit, the NFC integration, the cloud redirect, the analytics. Here's what's inside.
A real-life app icon.
When you tap an icon on your phone, an app opens. Same motion every time. No instructions. No guessing.
TapCraft is the physical version of that. A display sits on a counter, a desk, a wall, a booth. A customer taps it with their phone. The link opens. The motion is the same one they already make a hundred times a day.
That is the framing the patent is built on — a real-life application icon. It is also why QR codes never quite worked. A QR code is a request. A tap is a gesture.
Four layers, one tap.
The display is the part you see. The other three layers are why the tap works the same way every time.
The display
The physical unit is engineered to do something most NFC stickers can't: keep working where it actually gets used. Counters, laptops, metal-faced hardware, hand-handled keychains. Whatever size you ordered, the tap stays consistent.
The NFC protocol
ISO 14443 Type A. NFC Forum Type 2 or Type 4 tag, depending on what the unit needs to do. NDEF URI record points to a unique short link. All standards-compliant, no app required on the reader.
The cloud
A redirect service that responds in under 100ms. The destination is yours to change any time — instantly, from the dashboard. Schedule it. A/B test it. Send a different link to a different city. The physical unit never gets touched.
The analytics
Every tap is logged with timestamp, country, region, city, OS, and the URL it resolved to. Per-device, per-day, per-location. The display becomes a measurable channel, not a hopeful one.
The places NFC is supposed to work.
Works on metal
Counters. Laptops. Appliances. Car dashboards. The places people actually want to put a tag are the places cheap NFC stickers go dead. TapCraft is engineered to keep working on all of them.
Consistent reach
Whatever size you ordered, the read range lands in the same comfortable touch zone. No "find the sweet spot" moment, no awkward hover. The customer just taps.
Built for daily handling
Sealed unit. Counter use, in-pocket use, customer-handed-it-back-twice use. The unit is graded for a decade of that, with no battery to die and nothing to recharge.
First-try reliability
Old phones, new phones, strong NFC chipsets, weak ones — TapCraft is tuned so the tap works on the first try, not the third. That is the difference between a customer who scans and one who walks away.
ISO 14443 Type A · NFC Forum Type 2 / Type 4 · Operating frequency 13.56 MHz ± 7 kHz · NDEF URI records.
Sub-100ms redirect. Scheduled destinations. A/B routing. Per-device URL with full history. Built on Supabase + Vercel + Stripe.
Cookieless analytics. IPs are hashed before storage. Geo resolves to country / region / city — not a coordinate.
All of it exists so the tap just works.
You don't have to read any of this to use a TapCraft. The customer taps it. The link opens. The reason it works on the first try is on this page.